DashloadPro — marketing analytics Saas platform
About the Client
Neobank is a fintech app startup with a new approach to banking services. The service can help users to view finance flows, make payments, control the balance on all cards, and see expense analytics.
DashloadPro — marketing analytics Saas platform
We set ourselves the goal of creating the most advanced marketing analytics tool that would help thousands of marketers around the world. And we achieved it!
NeoBank needed help with design and iOS development for the new fintech app. They wanted to provide potential customers not only with easy banking service, but also with a great tool for making new good habits on users' way to financial independence.
About the Client
DashloadPro is a startup founded by two ambitious marketers. With many years of experience behind them, they knew exactly the pain points of modern specialists who work with marketing data. And they also had a lot of ideas to improve their experience!
Solutions
Neobank — award-winning fintech app design
Mobile application design that became Top #1 fintech app design on Behance with thousands of appreciations.
NeoBank needed help with design and iOS development for the new fintech app. They wanted to provide potential customers not only with easy banking service, but also with a great tool for making new good habits on users' way to financial independence.
Solutions
Scope of Work
Filling out a brief
At this stage, we asked the Client to fill out a brief, provide more information about competitors, share their vision for the project, provide data from previous UX research and provide a dashboard design example that they like.
Project Scoping
We started planning work on dashboard design and development, discussed time estimates, and understood the overall scope of work.
Product Design
In order to create the best dashboard user interface, we planned to conduct UX research and analyze competitive solutions. The next stage was the UI dashboard design.
Back-end & Front-end Development
The platform had to process a large amount of data, so we immediately focused on finding the best technological solutions for this type of task.
Native Mobile Development
In today's world, marketers want to respond to data as quickly as possible and always have convenient access to it. Creating an application was a great solution!
Scope of Work
Scope of Work
Brief filling
First of all, we asked NeoBank to fill out a brief. In it, the founders write in detail about their vision of the future product, its main competitors, its mission and values, and also provided examples of services that inspired them.
Project Scoping
We also realized that there is a very large scope of work ahead. We had to develop the product from scratch. Therefore, we started with clear planning, structuring of tasks, and estimation by time.
Product Design
The main advantage of NeoBank is the emphasis on outstanding user experience. In order to achieve the best deliverables, we had to find out all the needs of the target audience to provide the best product solutions.
Back-end & Front-end Development
The platform had to quickly process a large amount of data, deliver a variety of financial features and allow users to easily access any necessary information.
Native Mobile Development
Since NeoBank wanted to offer its users the most convenient fintech solutions, its founders immediately decided to start with an application.
Result
They understood our request exactly and offered many creative solutions.We also got advanced consultation on the app development topic. ANODA has a lot of experience in creating similar data visualization products, so they gave us some valuable advice. And also we received an incredible DashloadPro that exceeded our expectations.
Product Design
Ideation & Evaluation
The Client had many ideas and a general vision for his future product. But all that information had to be structured. We selected the most important and chose the main features for the future MVP.
UX Research
To create the perfect analytics platform, we started with UX research. We talked a lot with marketers and business owners to understand what difficulties they face, what services they choose, and what solutions they would like to find. During the customer interviews, we get many interesting insights.
User flow
The next stage was the design of the User flow map. Here we going to understand how users will achieve certain goals in the app, what features are most important to them, what they will feel when creating templates or viewing certain data, and more.
Wireframes
Wireframes are a sketch that shows the position of all interface elements on the screen. It should be very minimalistic and reflect the structure of the page. Wireframes will become the foundation for UI Design in the future.
Moodboard
We also created a Moodboard before starting to design the interface. It reflects the general mood of the project, shows the emotions it will convey, and help us find inspiration.
3 styles option
We always make three style options for the main pages. They have most of the interface elements that will be repeated on all other pages. The Client can choose one option that he liked the most.
Final version
The Client chose one of the suggested style options, but he really liked some elements of the second option. We harmoniously added these elements to the main version. This approach allows us to create a product that is flawless in every detail.
UI Design
Operational dashboards display a large amount of data and graphs. In order to help marketers to focus on the most important information, we created the right visual hierarchy, chose a concise style and color contrasts. We also added the dark mode so that every user gets the best experience from the dashboard UI.
UI Design
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All screens
Product Design
We deliver in iterations
We use the Agile project management methodology. Combining it with our design process we confidently develop successful MVPs from scratch.
We are completely satisfied with the cooperation with ANODA. They understood our request exactly and offered many creative solutions.
We also got advanced consultation on the app development topic. ANODA has a lot of experience in creating similar data visualization products, so they gave us some valuable advice. And also we received an incredible DashloadPro that exceeded our expectations.
Product Design
Ideation & Evaluation
The Client had many ideas and a general vision for his future product. But all that information had to be structured. We selected the most important and chose the main features for the future MVP.
UX Research
User flow
The next stage was the design of the User flow map. Here we going to understand how users will achieve certain goals in the app, what features are most important to them, what they will feel when creating templates or viewing certain data, and more.
Wireframes
Wireframes are a sketch that shows the position of all interface elements on the screen. It should be very minimalistic and reflect the structure of the page. Wireframes will become the foundation for UI Design in the future.
Moodboard
3 styles option
Final version
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UI Design
UI KIT
Project planning & Zero sprint
Before starting the development, our team first takes time to discuss the technical aspects of the project in detail, chooses the best technological solutions, and plans the stages of development for all features.
Web & Mobile Development
Our team recommended using React.js on the front end, Node.js on the backend, and Swift to build the app. The development was based on 2-week sprints to ensure the right level of flexibility, maximum value, and a constant feedback loop.
Final QA / Testing
We provide high-quality products, so we pay special attention to testing each feature. We also separately allocate time for final QA to make sure that the app has no imperfections.
In this way, they can create both a strategic dashboard and monitor the results of certain advertising campaigns. They get convenient access to the most important information in a few clicks.
Therefore, we made a built-in messenger with advanced functionality for scheduling meetings and conducting video conferences.
Creating reports in DashloadPro is an easy task because we have created all the necessary features and offered a convenient information architecture.
We've also added interactive maps and convenient charts to provide a visual representation of the data.
All screens
We deliver in iterations
In order to make the development process as convenient as possible for developers and transparent for Clients, we deliver in iterations. The Client gets intermediate deliverables after each sprint and can check development progress.
We use the Agile project management methodology. Combining it with our design process we confidently develop successful MVPs from scratch.
Project planning & Zero sprint
Before starting the development, our team first takes time to discuss the technical aspects of the project in detail, chooses the best technological solutions, and plans the stages of development for all features.
Web & Mobile Development
Our team recommended using React.js on the front end, Node.js on the backend, and Swift to build the app. The development was based on 2-week sprints to ensure the right level of flexibility, maximum value, and a constant feedback loop.
Final QA / Testing
We provide high-quality products, so we pay special attention to testing each feature. We also separately allocate time for final QA to make sure that the app has no imperfections.
Dark-mode communication
Marketers work with different types of reports, so we've added a lot of options for customizing dashboards. Users can choose the necessary metrics and dates, configure filters, make templates, and more.
Schedule and Reminders
We know how important it is to set up convenient communication in the team. Especially now, when a large number of companies have switched to a remote work format. It is important not only to provide tools for employees where they can communicate but also to ensure the security of such an app.
Data visualization in operational dashboards
A good dashboard is a dashboard that can be easily understood by a specialist who has opened the platform for the first time. In order to offer the best dashboard UX, we analyzed many competitor platforms and talked to marketers with extensive experience.
Audience segmentation
During customer interviews, we made sure that marketers are looking for tools for advanced work with the audience. That is, not just to store data about audiences for different companies, but also to monitor its changes and form certain groups.
Project planning & Zero sprint
After the design was completed, we took time for new planning in the development team. Developers also needed to discuss the technical requirements for the project and choose technological solutions.
Web & Mobile Development
Our team recommended using React.js on the front end, Node.js on the backend, and Swift to build the app. The development was based on 2-week sprints to ensure the right level of flexibility, maximum value, and a constant feedback loop.
Final QA / Testing
Each stage of development is tested, so we are confident in the quality of the delivered product. After we finish working on it, we also do Final QA to make sure it's perfect.
Delivery & Deployment
This was the last stage in our work on the creation of NeoBank. Now a fintech application has become available to users from all over the world and we were waiting for the first reviews.
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Contact us
Share the details of your project – like scope, timeframes, or business challenges you’d like to solve. Our team will carefully study them, and then we’ll figure out the next move together.
Project inquiries
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Kaupmehe 7-120,
10114 Tallinn, Estonia
