Competitors research

Understanding the competition allows a company to differentiate its product and stay ahead of the curve, improving the chances of success.

Competitors research

Why do you need this

Lack of understanding of customer needs and experiences

can result in ineffective marketing strategies, missed opportunities, and poor customer satisfaction

With CJM creation, our team can help you visualize the true user experience with your digital product, examine all the problems the user may encounter, and eliminate them by creating a customized Customer Journey Map.

Implement Customer Feedback Programs: Gathering regular feedback from customers can help to continuously monitor and improve their experiences. This can be done through surveys, customer service interactions, or social media listening. The insights gained can inform updates to the customer journey map and drive continuous improvement.

Inefficient or ineffective marketing strategies

can lead to a waste of resources and missed opportunities to connect with users

Identify Key Touchpoints: A Customer Journey Map can help to identify the key touchpoints in the customer's journey where they interact with a brand. This information can inform marketing strategies and improve their effectiveness.

Personalize Marketing Efforts: By understanding the customer's needs and experiences, businesses can create targeted and personalized marketing efforts. This can lead to increased customer engagement and satisfaction, and ultimately drive business growth. A Customer Journey Map can inform and guide these personalized marketing efforts.

Poor customer satisfaction and loyalty

can negatively impact a business, leading to decreased customer retention and revenue

Address Customer Pain Points: A Customer Journey Map can help to identify the root causes of customer dissatisfaction and address them. This can lead to improved customer satisfaction and increased loyalty.

Continuously Monitor and Improve: Regularly reviewing and updating the Customer Journey Map based on customer feedback and data analysis can ensure that the customer experience is continuously monitored and improved. This leads to long-term customer relationships and sustainable business growth.

Inability to identify and address customer pain points in product

can result in dissatisfaction and decreased loyalty

Empathy Mapping: Empathy Mapping is a tool used to understand the customer's experiences, thoughts, feelings, and motivations. This information can inform the creation of a Customer Journey Map and help identify customer pain points.

Cross-functional Collaboration: Collaborating with cross-functional teams such as marketing, customer service, and product development can provide a comprehensive understanding of the customer's journey and pain points. This collaboration can inform updates to the Customer Journey Map and drive continuous improvement.

Key results

Improved customer satisfaction and loyalty

By delivering a better customer experience, businesses can increase customer satisfaction and foster long-term customer relationships, leading to increased customer retention and revenue.

Increased customer retention and revenue

With the perfectly designed Custom Journey Map, we significantly improve the overall experience of your target audience, enhancing their loyalty and retention, which in turn leads to increased ROI of your business many times over

Better understanding of customer needs and pain points

The Customer Journey Maps give your business the advantage of identifying areas of differentiation from the competitors and providing opportunities to introduce new products or services.

More effective product design and development

By understanding the Customer Journey Maps, your team gets valuable insights and can more effectively target their sales and marketing efforts to develop strategies to convert leads into customers.

Business values

Market position and competitive advantage

Competitors research helps businesses understand their position in the market compared to other similar products and services, which is valuable information for creating a competitive strategy.

User behavior and preferences

Understanding the behavior and preferences of your target audience, as well as those of your competitors' customers, is key for creating a product that meets the needs of the market.

Industry trends

Keeping track of the latest industry trends and the offerings of competitors can help businesses stay ahead of the curve and stay relevant.

Cost optimization

By comparing the products and services of competitors, businesses can identify opportunities for cost optimization, reducing costs and increasing profitability.

Want to discuss your project with us?

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Competitor Analysis Report

A comprehensive report that summarizes the findings from the competitors research, including insights into the strengths, weaknesses, and key differentiators of the competitors. The report provides recommendations for how to position the product in the market and compete effectively against the competitors.
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Competitor Feature Matrix

A matrix that compares the features and functionalities of the product to those of its competitors. The matrix helps identify areas where the product can improve or differentiate itself from the competitors.
Competitor Analysis ReportCompetitor Feature Matrix

Market Landscape Report

A report that provides an overview of the market, including the size, growth, and trends. The market landscape report helps to understand the market context and the opportunities and challenges facing the product.
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Market Landscape Report

Tech stack

Our project managers use various tools to ensure successful working on the project, meeting deadlines, and maintaining high-quality communication with the Client.

We emphasize planning, preparation for each stage of the design process, and constant work on improving our project management style.

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Define objectives

Clearly define the research objectives and what information is needed to meet those objectives.

Identify competitors

Identify the key competitors in the market and gather information about their products, services, and business strategies.

Collect data

Gather data on the competitors, such as their market share, pricing, customer reviews, and key differentiators.

Analyze data

Analyze the data collected to understand the strengths and weaknesses of each competitor and identify potential opportunities and threats.

Evaluate market trends

Evaluate market trends and the overall competitive landscape to understand the current state and future potential of the market.

Develop insights

Develop insights and recommendations based on the research findings, including strategies for differentiation, positioning, and growth.

Our Befefits

Milestone payment

Pay step-by-step before each milestone starts. You don't need to pay 100% in the first day. Communication with project manager helps clearly understand the cost of each stage of work on the project

Design process

We have implemented industry standard Design Operation Process. Each milestone has a clear structure, expectations and deliverables.

Full transparency

Receive Figma link from day 0. See how work performs in any moment. Project Manager will report to you daily in Slack and team will perform you a demo every week.

Excellent reviews

We have 10+ years of experience and finish 100+ projects annually. We can offer you advice on product development issues

Top-notch awarded team

We create products and services that resonate and are tailored to your audience’s needs. Thanks to our skills our designs were recognized as best in UI / UX industry on Behance, Dribble, Awwards

We are ex-Software Developers

We have an extensive experience in building web and mobile applications, that's why we understand how to communicate with software development team, what kind of specifications they need, and which items will be easier to implement.

If you want to receive example of
our deliverables
just drop us a line

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See what our client say

Stanley Choung

CEO HomeNotes, Ltd

“Great group of people that work hard to help you deliver a product that meets your vision. ANODA is professional and always available for those crazy ideas/issues that always pop up.”

Aaron O'Donoghue

CEO SellBoat, Ltd

“The communication, level of designers and developers, management — everything is on a high level.”

Christopher Relyea

Founder, Improvement Flow

“ANODA & Oksana are a Ukrainian Gem. I had the pleasure of working with Oksana and her team for over a year. They are highly qualified and very capable. "


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Contact us

Share the details of your project – like scope, timeframes, or business challenges you’d like to solve. Our team will carefully study them, and then we’ll figure out the next move together.

Project inquiries

Kaupmehe 7-120,
10114 Tallinn, Estonia

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