Project Discovery Phase

The project discovery phase helps to establish a shared understanding and agreement among stakeholders, including the product team, customers, and stakeholders, leading to a smoother and more efficient development process

Project Discovery Phase

Why do you need this

Risks of wasting money

Most startups fail due to a market mismatch, thus creating an unnecessary, profitless product.
Financial problems are among the top 3 reasons why startups fail. However, the problem is not lack of money but throwing good money after bad. Skipping the Discovery Phase leads to blurred goals and unproven hypotheses, often requiring extra spending.

Inefficient development process

Without a structured discovery phase, development teams may waste time and resources building features that aren't critical to the product's success.

Improved Project Planning: Project discovery phase helps inform project planning by providing data-driven insights into user needs and project scope, reducing the risk of project delays or budget overruns.
Better Alignment of Stakeholders: Project discovery phase helps align stakeholders on project goals and objectives, reducing conflicts and misunderstandings during the development process.

Missed market opportunities

Without a clear understanding of the market and competitors, a product may miss opportunities to differentiate itself and stand out.

Increased User Satisfaction: Project discovery phase helps ensure that products are designed to meet user needs and preferences, leading to increased user satisfaction and loyalty.
Improved Product-Market Fit: Project discovery phase helps align product goals with market needs, reducing the risk of building a product that does not meet user needs.

Misaligned expectations

A lack of clear communication between stakeholders can result in misinterpreted requirements, leading to a product that doesn't meet expectations

Better Understanding of User Needs: Project discovery phase provides an in-depth understanding of user needs, which informs product design and development, improving the overall user experience.
Better Collaboration: Project discovery phase facilitates collaboration between design, development, and product teams, improving the overall quality of the final product.

Key results

Problem Statement

A clear and concise statement that defines the problem or opportunity that the project is meant to address

Project Objectives

A clear definition of the goals and objectives of the project, including what the project aims to achieve and the desired outcomes

User/Stakeholder Needs

A deep understanding of the needs and requirements of the users and stakeholders involved in the project. This includes a clear understanding of their pain points and how the project can meet their needs

Project Scope

A clear definition of the boundaries of the project, including what is in scope and what is out of scope. This helps to ensure that the project stays on track and that resources are used effectively

Business values

Improved Understanding of User Needs

The Project Discovery Phase is an opportunity to gather information about the target user, their needs, and the problems they are trying to solve. This improved understanding of user needs can lead to a product that is better aligned with their needs and more likely to be successful in the market.

Increased Collaboration

The Project Discovery Phase brings together stakeholders from different parts of an organization to collaborate and ensure that everyone is aligned on the goals of the project. This increased collaboration can lead to a stronger, more effective product that is better suited to meet the needs of the target audience.

Reduced Risks

By conducting a thorough project discovery phase, potential risks can be identified and mitigated before significant resources are invested in development. This can help to reduce the risks associated with the project and increase the likelihood of a successful outcome.

Better Aligned Project Goals

The Project Discovery Phase sets the foundation for the project by clearly defining the goals, scope, and expectations. This better alignment of project goals can lead to a more streamlined development process and a product that meets the needs of the target audience and meets business goals.

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Problem Statement

A clear and concise statement that defines the problem that the project is trying to solve, including the business objectives, user needs, and constraints.
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User Research

A summary of the user research conducted, including insights into the target audience, their needs, behaviors, and motivations.
Problem StatementUser Research

Project Roadmap

A high-level plan that outlines the steps, deliverables, and timeline for the project, including key milestones, dependencies, and risks. This roadmap serves as a starting point for the project and can be refined as the project progresses.
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Project Roadmap

Tech stack

Our project managers use various tools to ensure successful working on the project, meeting deadlines, and maintaining high-quality communication with the Client.

We emphasize planning, preparation for each stage of the design process, and constant work on improving our project management style.

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Problem Definition

The first step in the project discovery phase is to define the problem that the project is intended to solve. This includes understanding the root cause of the problem, the impact it has on the target audience, and the goals and objectives of the project.

Stakeholder Analysis

The second step is to conduct a stakeholder analysis to identify all of the individuals and organizations that are affected by the problem and will be involved in the project.

Research and Analysis

The third step is to conduct research and analysis to gather data and information that will inform the project. This may include market research, user research, and competitor analysis.

Solution Ideation

The fourth step is to generate ideas for potential solutions to the problem. This may involve brainstorming sessions, rapid prototyping, and concept mapping.

Solution Selection

The fifth step is to select the most promising solution from among the ideas generated in step four. This may involve conducting additional research and analysis, and gathering feedback from stakeholders and users.

Recommendations and Next Steps

The final step is to document the findings of the project discovery phase and make recommendations for next steps. This may include defining the scope and timeline for the project, and identifying the resources that will be required to implement the solution.

Our Befefits

Milestone payment

Pay step-by-step before each milestone starts. You don't need to pay 100% in the first day. Communication with project manager helps clearly understand the cost of each stage of work on the project

Design process

We have implemented industry standard Design Operation Process. Each milestone has a clear structure, expectations and deliverables.

Full transparency

Receive Figma link from day 0. See how work performs in any moment. Project Manager will report to you daily in Slack and team will perform you a demo every week.

Excellent reviews

We have 10+ years of experience and finish 100+ projects annually. We can offer you advice on product development issues

Top-notch awarded team

We create products and services that resonate and are tailored to your audience’s needs. Thanks to our skills our designs were recognized as best in UI / UX industry on Behance, Dribble, Awwards

We are ex-Software Developers

We have an extensive experience in building web and mobile applications, that's why we understand how to communicate with software development team, what kind of specifications they need, and which items will be easier to implement.

If you want to receive example of
our deliverables
just drop us a line

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See what our client say

Stanley Choung

CEO HomeNotes, Ltd

“Great group of people that work hard to help you deliver a product that meets your vision. ANODA is professional and always available for those crazy ideas/issues that always pop up.”

Aaron O'Donoghue

CEO SellBoat, Ltd

“The communication, level of designers and developers, management — everything is on a high level.”

Christopher Relyea

Founder, Improvement Flow

“ANODA & Oksana are a Ukrainian Gem. I had the pleasure of working with Oksana and her team for over a year. They are highly qualified and very capable. "


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Share the details of your project – like scope, timeframes, or business challenges you’d like to solve. Our team will carefully study them, and then we’ll figure out the next move together.

Project inquiries

Kaupmehe 7-120,
10114 Tallinn, Estonia

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