Usability testing
Usability testing allows for a user-centered approach to product design and development, ensuring that the product meets the needs and expectations of the target audience.
Why do you need this
service?
Low adoption rate
If a product is difficult to use, people may not adopt it, leading to low adoption rates and a failure to reach desired goals
Inefficient workflow
Without testing, it's possible that a product's workflow is inefficient or not optimized, leading to a slow or cumbersome user experience.
Increased support costs
Products that are difficult to use can lead to a higher demand for support, resulting in increased costs for the company.
Missed opportunities for improvement
Without testing, it's possible to miss opportunities for improvement, leading to a suboptimal product that fails to meet users' needs.
Key results
User Feedback
Usability testing provides direct feedback from real users on the usability and effectiveness of a product, allowing teams to identify and address any issues early in the development process
User Insights
By observing users as they interact with a product, usability testing provides valuable insights into user behavior and helps to identify areas for improvement
Confidence in Design
By ensuring that a product is usable and effective, usability testing helps to increase confidence in the design, leading to a better end result
Improved User Experience
By incorporating the feedback and insights gained through usability testing, teams can improve the overall user experience, making the product more enjoyable and effective to use
Business values
Improved User Experience
Usability testing can identify pain points in the product design and provide insights into what users find confusing, frustrating, or difficult to use. This can inform the design team on how to improve the user experience and increase satisfaction with the product.
Increased Conversion Rates
By uncovering user struggles and roadblocks in the product, usability testing can help increase conversion rates by addressing these issues and making the product more accessible and user-friendly.
Better Product Design Decisions
Usability testing provides a wealth of information about what works and what doesn't in the product design, allowing the design team to make informed decisions about how to improve the product.
Increased Customer Loyalty
By consistently improving the user experience through usability testing, the product can build customer loyalty and reduce churn. Happy customers are more likely to stick around, recommend the product to others, and continue to use the product over time.
Want to discuss your project with us?
Let's talkDeliverables
Usability Test Report
User Feedback Videos
Design Recommendations
Tech stack
Our project managers use various tools to ensure successful working on the project, meeting deadlines, and maintaining high-quality communication with the Client.
We emphasize planning, preparation for each stage of the design process, and constant work on improving our project management style.
Process
Clearly outlining the goals and objectives of the usability testing, including what specific aspects of the product or service will be evaluated.
Finding and recruiting representative participants who match the target audience profile, and who are willing to participate in the testing.
Creating a detailed plan for the testing process, including the tasks and scenarios that participants will complete, and how their interactions with the product or service will be recorded and analyzed.
Running the tests with the participants, observing their interactions with the product or service, and collecting data on their experiences.
Examining the data collected during the tests to identify areas where the product or service can be improved in terms of usability and user experience.
Compiling the findings into a report and presenting it to stakeholders, along with recommendations for how to improve the usability of the product or service. These recommendations should be implemented to help ensure that the product or service is as user-friendly and accessible as possible.
Our Befefits
Milestone payment
Pay step-by-step before each milestone starts. You don't need to pay 100% in the first day. Communication with project manager helps clearly understand the cost of each stage of work on the project
Design process
We have implemented industry standard Design Operation Process. Each milestone has a clear structure, expectations and deliverables.
Full transparency
Receive Figma link from day 0. See how work performs in any moment. Project Manager will report to you daily in Slack and team will perform you a demo every week.
Excellent reviews
We have 10+ years of experience and finish 100+ projects annually. We can offer you advice on product development issues
Top-notch awarded team
We create products and services that resonate and are tailored to your audience’s needs. Thanks to our skills our designs were recognized as best in UI / UX industry on Behance, Dribble, Awwards
We are ex-Software Developers
We have an extensive experience in building web and mobile applications, that's why we understand how to communicate with software development team, what kind of specifications they need, and which items will be easier to implement.
See what our client say
Stanley Choung
CEO HomeNotes, Ltd
“Great group of people that work hard to help you deliver a product that meets your vision. ANODA is professional and always available for those crazy ideas/issues that always pop up.”
Aaron O'Donoghue
CEO SellBoat, Ltd
“The communication, level of designers and developers, management — everything is on a high level.”
Christopher Relyea
Founder, Improvement Flow
“ANODA & Oksana are a Ukrainian Gem. I had the pleasure of working with Oksana and her team for over a year. They are highly qualified and very capable. "
FAQ
Contact us
Share the details of your project – like scope, timeframes, or business challenges you’d like to solve. Our team will carefully study them, and then we’ll figure out the next move together.
Project inquiries
Careers
HQ:
Kaupmehe 7-120,
10114 Tallinn, Estonia
