User Interviews

User Interviews play a critical role in UX research by providing insights into the needs, behaviors, and motivations of the target audience. This information can then inform product design and development to create a more user-centered solution.

User Interviews

Why do you need this

Lack of understanding of user needs and pain points

Without a clear understanding of what the user needs and what challenges they are facing, businesses risk delivering a product that falls short of user expectations. This can result in poor user satisfaction, decreased retention, and reduced revenue

Guerrilla user testing: This is an informal, low-cost way of conducting user interviews, usually in a public place, where businesses can observe users interacting with their product and ask them questions.

User research studies: This is a more formal and structured approach to user interviews, where businesses conduct in-depth research with a representative sample of users to gain insights into their experiences, thoughts, and motivations. This approach can provide more comprehensive insights into the user's needs and pain points.

Inefficient or ineffective product design and development

This can result in a lack of user adoption, negative word-of-mouth, and reduced revenue. Additionally, ineffective product design and development can lead to longer development cycles, higher costs, and an overall decrease in the competitiveness of the product in the market.

Usability testing: This approach involves testing the product with a sample of users to identify areas where the product design is not meeting their needs or causing frustration. The results of the testing can inform updates to the product design and improve the overall user experience.

User feedback sessions: This approach involves regularly conducting user interviews to gather feedback on the product and identify areas for improvement. The results of the feedback sessions can inform updates to the product design and ensure that the product continues to meet the evolving needs of the user.

Poor user satisfaction and retention

is a critical problem facing many product development teams. When users are not satisfied with a product, they may stop using it, leading to a decrease in user retention and revenue. This can result in a lack of user adoption, negative word-of-mouth, and a decrease in the overall reputation of the product.

Customer satisfaction surveys: This approach involves regularly conducting surveys to gather feedback from users on their experiences with the product and their level of satisfaction. The results of the surveys can identify areas where the product is falling short and inform updates to improve the user experience and increase satisfaction.

Exit interviews: This approach involves conducting interviews with users who have stopped using the product to understand why they left and identify areas for improvement. The results of the exit interviews can inform updates to the product and help increase user retention.

Difficulty in identifying and addressing user pain points

s a common challenge faced by product development teams. When a product fails to meet the needs of its users, it can lead to a variety of problems such as poor user satisfaction, low user retention, and ineffective product design.

Empathy interviews: This approach involves conducting in-depth interviews with users to understand their experiences, thoughts, and motivations. The results of the empathy interviews can provide insights into the user's pain points and inform updates to the product design that address these pain points.

User journey mapping: This approach involves creating a visual representation of the user's journey with the product, including their pain points and opportunities for improvement. The results of the user journey mapping can inform updates to the product design that address the identified pain points and improve the overall user experience

Key results

Understanding of user needs and pain points

User interviews provide valuable information on what users require from a service or product, as well as their struggles and difficulties in using it. This understanding can help shape the overall product strategy

Insights into user behavior and decision-making process

User interviews can reveal how users make decisions and interact with products, providing valuable information on their thought processes and preferences. This can help inform design and marketing strategies

Feedback on product or service design and features

User interviews allow companies to get direct feedback on their product design and features. This feedback can be used to make improvements and ensure that the product meets user needs and expectations.

Identification of opportunities for improvement or innovation

By understanding user needs and behavior, user interviews can identify areas where the product or service can be improved or where new opportunities for innovation exist. This information can help guide the product roadmap and ensure the company stays ahead of the competition.

Business values

Improved user satisfaction and loyalty

By understanding user needs and pain points through user interviews, businesses can design and develop products that better meet user needs, leading to increased user satisfaction and loyalty.

Increased customer retention and revenue

Improved user satisfaction can lead to increased customer retention, driving long-term revenue growth for the business.

More effective product design and development

User interviews can provide valuable insights into the user's experience, allowing businesses to design and develop products that are more effective and meet user needs

Cost savings

By understanding user needs and addressing pain points early in the product design and development process, businesses can avoid costly design and development mistakes, ultimately leading to cost savings

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User insights and personas

User insights and personas are synthesized from the interview data, providing a deeper understanding of the user's needs, motivations, and pain points.

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User journey maps

User journey maps depict the user's experience with a product or service, providing valuable insights into potential pain points and opportunities for improvement.

User insights and personasUser journey maps

Recommendations report

The user interview service may culminate in a recommendations report, outlining concrete actions that can be taken to address the user pain points and improve the product or service. The report may also include insights for future product design and development efforts.

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Recommendations report

Tech stack

Our project managers use various tools to ensure successful working on the project, meeting deadlines, and maintaining high-quality communication with the Client.

We emphasize planning, preparation for each stage of the design process, and constant work on improving our project management style.

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Planning and preparation

In this stage, the scope and goals of the user interview service are defined and the interview questions are developed


Participants for the user interviews are recruited and scheduled, and the interview process is set up

Data collection

The user interviews are conducted, and the data is recorded and analyzed.

Data synthesis

The data collected from the user interviews is synthesized and consolidated into user insights, personas, and user journey maps.


The user insights are used to identify areas for improvement and to formulate recommendations for product design and development.

Implementation and follow-up

The recommendations are used to inform product design and development, and follow-up is conducted to track progress and assess the impact of the user interviews service.

Our Befefits

Milestone payment

Pay step-by-step before each milestone starts. You don't need to pay 100% in the first day. Communication with project manager helps clearly understand the cost of each stage of work on the project

Design process

We have implemented industry standard Design Operation Process. Each milestone has a clear structure, expectations and deliverables.

Full transparency

Receive Figma link from day 0. See how work performs in any moment. Project Manager will report to you daily in Slack and team will perform you a demo every week.

Excellent reviews

We have 10+ years of experience and finish 100+ projects annually. We can offer you advice on product development issues

Top-notch awarded team

We create products and services that resonate and are tailored to your audience’s needs. Thanks to our skills our designs were recognized as best in UI / UX industry on Behance, Dribble, Awwards

We are ex-Software Developers

We have an extensive experience in building web and mobile applications, that's why we understand how to communicate with software development team, what kind of specifications they need, and which items will be easier to implement.

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See what our client say

Stanley Choung

CEO HomeNotes, Ltd

“Great group of people that work hard to help you deliver a product that meets your vision. ANODA is professional and always available for those crazy ideas/issues that always pop up.”

Aaron O'Donoghue

CEO SellBoat, Ltd

“The communication, level of designers and developers, management — everything is on a high level.”

Christopher Relyea

Founder, Improvement Flow

“ANODA & Oksana are a Ukrainian Gem. I had the pleasure of working with Oksana and her team for over a year. They are highly qualified and very capable. "


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Kaupmehe 7-120,
10114 Tallinn, Estonia

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