User Research
Conducting user research allows for validation of product assumptions and can uncover unmet needs, leading to more innovative and impactful products.
Why do you need this
service?
Poor User Experience
Without user research, a product may not accurately reflect the needs and preferences of its target users, leading to a poor user experience.
Unintuitive Design
Without user research, a product may have a design that is not intuitive or easy to use, causing frustration and decreased satisfaction for users.
Missed Opportunities
Without user research, a product may miss opportunities to address unmet needs or improve the overall user experience.
Decreased Adoption
Without user research, a product may not accurately address the needs and preferences of its target users, leading to decreased adoption and usage.
Key results
User Needs and Pain Points
Understanding the specific needs and pain points of the target users helps to identify areas where the product or service can address their problems and improve their experience
User Needs and Pain Points
Analyzing user behaviors and attitudes provides insights into how users interact with products or services, what motivates them, and what obstacles they face
User Personas
Creating user personas based on the research findings can help to define and understand the target audience, which is essential for product development, marketing, and design
User Journey Maps
Mapping out the user journey helps to understand the experience of users from their perspective, from awareness to decision making, to post-purchase evaluation. This information can be used to identify areas for improvement and optimize the overall user experience
Business values
Improved User Understanding
User research helps to gain a deeper understanding of the target audience, their needs, behaviors, and motivations. This improved understanding of users can lead to a product that is better aligned with their needs and more likely to be successful in the market.
Increased User Satisfaction
User research allows for the gathering of feedback from users about their experience with the product. This feedback can be used to make improvements to the product, leading to increased user satisfaction and loyalty.
Reduced Development Costs
By conducting user research early in the development process, potential problems and obstacles can be identified and addressed before significant resources are invested in development. This can help to reduce the costs associated with development and improve the overall efficiency of the process.
Better Product Design
User research provides insights into user behaviors, needs, and preferences, which can inform the design process and lead to a better-designed product. A product that is designed with user insights in mind is more likely to meet their needs and provide a positive experience.
Want to discuss your project with us?
Let's talkDeliverables
Research Report
Personas
User Journeys
Tech stack
Our project managers use various tools to ensure successful working on the project, meeting deadlines, and maintaining high-quality communication with the Client.
We emphasize planning, preparation for each stage of the design process, and constant work on improving our project management style.
Process
The first step in the user research process is to clearly define the problem or questions that the research is intended to address. This helps to ensure that the research is focused and that the results will be relevant and useful.
The second step is to identify and recruit participants who are representative of the target user population. This may involve using online recruiting tools, working with user research participants databases, or reaching out to individuals through social media or other channels.
The third step is to design the study, which involves developing the research methods, questions, and tasks that will be used to gather data from the participants.
The fourth step is to collect data from the participants through a variety of methods, such as interviews, surveys, usability testing, or observational studies.
The fifth step is to analyze the data collected from the participants to identify patterns, trends, and insights. This may involve using qualitative or quantitative methods, or a combination of both.
The final step is to document the findings of the user research and make recommendations for next steps. This may include updating the product design, making changes to the user interface, or adjusting the marketing strategy to better meet the needs of the target user.
Our Befefits
Milestone payment
Pay step-by-step before each milestone starts. You don't need to pay 100% in the first day. Communication with project manager helps clearly understand the cost of each stage of work on the project
Design process
We have implemented industry standard Design Operation Process. Each milestone has a clear structure, expectations and deliverables.
Full transparency
Receive Figma link from day 0. See how work performs in any moment. Project Manager will report to you daily in Slack and team will perform you a demo every week.
Excellent reviews
We have 10+ years of experience and finish 100+ projects annually. We can offer you advice on product development issues
Top-notch awarded team
We create products and services that resonate and are tailored to your audience’s needs. Thanks to our skills our designs were recognized as best in UI / UX industry on Behance, Dribble, Awwards
We are ex-Software Developers
We have an extensive experience in building web and mobile applications, that's why we understand how to communicate with software development team, what kind of specifications they need, and which items will be easier to implement.
See what our client say
Stanley Choung
CEO HomeNotes, Ltd
“Great group of people that work hard to help you deliver a product that meets your vision. ANODA is professional and always available for those crazy ideas/issues that always pop up.”
Aaron O'Donoghue
CEO SellBoat, Ltd
“The communication, level of designers and developers, management — everything is on a high level.”
Christopher Relyea
Founder, Improvement Flow
“ANODA & Oksana are a Ukrainian Gem. I had the pleasure of working with Oksana and her team for over a year. They are highly qualified and very capable. "
FAQ
What is the difference between user research and UX research?
What is user research?
What are the types of user research?
What is the purpose of user research?
Contact us
Share the details of your project – like scope, timeframes, or business challenges you’d like to solve. Our team will carefully study them, and then we’ll figure out the next move together.
Project inquiries
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Kaupmehe 7-120,
10114 Tallinn, Estonia
