User Research

Conducting user research allows for validation of product assumptions and can uncover unmet needs, leading to more innovative and impactful products.

User Research

Why do you need this

Poor User Experience

Without user research, a product may not accurately reflect the needs and preferences of its target users, leading to a poor user experience.

Focus Groups: Focus groups are small, moderated discussions where a group of users come together to discuss their experiences with a product or service. This is a useful way to gather qualitative data and gain a deeper understanding of user needs and pain points.
Surveys: Surveys are a quick and cost-effective way to gather feedback from users about their experience with a product or service. They can be conducted online, through email or social media, or in-person.

Unintuitive Design

Without user research, a product may have a design that is not intuitive or easy to use, causing frustration and decreased satisfaction for users.

Ethnographic Research: Ethnographic research involves immersing oneself in the environment of the users, observing their behavior and understanding their context, beliefs and values. This type of research can help designers understand the cultural and social factors that influence how users interact with a product.
User Testing: User testing is a method of observing users as they interact with a product, typically in a lab setting. This allows designers to see firsthand how users are using the product, what they find confusing, and what they like and dislike.

Missed Opportunities

Without user research, a product may miss opportunities to address unmet needs or improve the overall user experience.

Competitor Analysis: Analyzing the strengths and weaknesses of competing products or services can provide valuable insights into missed opportunities in a given market. This research can be conducted through online research, market reports, or by speaking to industry experts.
Customer Feedback: Encouraging customers to provide feedback through various channels such as social media, email or in-person can provide valuable insights into their experiences and identify missed opportunities.

Decreased Adoption

Without user research, a product may not accurately address the needs and preferences of its target users, leading to decreased adoption and usage.

Focus Groups: Focus groups involve bringing a group of users together to discuss their experiences and provide feedback on the product. This can provide valuable insights into what users need and what is preventing adoption.
User Surveys: User surveys can provide valuable insights into why users may not be adopting the product, and what changes could be made to increase adoption. This can be done through online surveys or in-person interviews.

Key results

User Needs and Pain Points

Understanding the specific needs and pain points of the target users helps to identify areas where the product or service can address their problems and improve their experience

User Needs and Pain Points

Analyzing user behaviors and attitudes provides insights into how users interact with products or services, what motivates them, and what obstacles they face

User Personas

Creating user personas based on the research findings can help to define and understand the target audience, which is essential for product development, marketing, and design

User Journey Maps

Mapping out the user journey helps to understand the experience of users from their perspective, from awareness to decision making, to post-purchase evaluation. This information can be used to identify areas for improvement and optimize the overall user experience

Business values

Improved User Understanding

User research helps to gain a deeper understanding of the target audience, their needs, behaviors, and motivations. This improved understanding of users can lead to a product that is better aligned with their needs and more likely to be successful in the market.

Increased User Satisfaction

User research allows for the gathering of feedback from users about their experience with the product. This feedback can be used to make improvements to the product, leading to increased user satisfaction and loyalty.

Reduced Development Costs

By conducting user research early in the development process, potential problems and obstacles can be identified and addressed before significant resources are invested in development. This can help to reduce the costs associated with development and improve the overall efficiency of the process.

Better Product Design

User research provides insights into user behaviors, needs, and preferences, which can inform the design process and lead to a better-designed product. A product that is designed with user insights in mind is more likely to meet their needs and provide a positive experience.

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Research Report

A comprehensive report that summarizes the findings from the user research, including insights into the user needs, behaviors, and motivations.
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A representation of the target user segments, including demographic information, goals, pain points, and motivations.
Research ReportPersonas

User Journeys

Detailed diagrams that outline the steps a user takes to complete a task or achieve a goal, including the emotions, thoughts, and decision-making process of the user. These journeys can be used to inform design decisions and prioritize features.
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User Journeys

Tech stack

Our project managers use various tools to ensure successful working on the project, meeting deadlines, and maintaining high-quality communication with the Client.

We emphasize planning, preparation for each stage of the design process, and constant work on improving our project management style.

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Problem Definition

The first step in the user research process is to clearly define the problem or questions that the research is intended to address. This helps to ensure that the research is focused and that the results will be relevant and useful.

Participants Recruitment

The second step is to identify and recruit participants who are representative of the target user population. This may involve using online recruiting tools, working with user research participants databases, or reaching out to individuals through social media or other channels.

Study Design

The third step is to design the study, which involves developing the research methods, questions, and tasks that will be used to gather data from the participants.

Data Collection

The fourth step is to collect data from the participants through a variety of methods, such as interviews, surveys, usability testing, or observational studies.

Data Analysis

The fifth step is to analyze the data collected from the participants to identify patterns, trends, and insights. This may involve using qualitative or quantitative methods, or a combination of both.

Findings and Recommendations

The final step is to document the findings of the user research and make recommendations for next steps. This may include updating the product design, making changes to the user interface, or adjusting the marketing strategy to better meet the needs of the target user.

Our Befefits

Milestone payment

Pay step-by-step before each milestone starts. You don't need to pay 100% in the first day. Communication with project manager helps clearly understand the cost of each stage of work on the project

Design process

We have implemented industry standard Design Operation Process. Each milestone has a clear structure, expectations and deliverables.

Full transparency

Receive Figma link from day 0. See how work performs in any moment. Project Manager will report to you daily in Slack and team will perform you a demo every week.

Excellent reviews

We have 10+ years of experience and finish 100+ projects annually. We can offer you advice on product development issues

Top-notch awarded team

We create products and services that resonate and are tailored to your audience’s needs. Thanks to our skills our designs were recognized as best in UI / UX industry on Behance, Dribble, Awwards

We are ex-Software Developers

We have an extensive experience in building web and mobile applications, that's why we understand how to communicate with software development team, what kind of specifications they need, and which items will be easier to implement.

If you want to receive example of
our deliverables
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See what our client say

Stanley Choung

CEO HomeNotes, Ltd

“Great group of people that work hard to help you deliver a product that meets your vision. ANODA is professional and always available for those crazy ideas/issues that always pop up.”

Aaron O'Donoghue

CEO SellBoat, Ltd

“The communication, level of designers and developers, management — everything is on a high level.”

Christopher Relyea

Founder, Improvement Flow

“ANODA & Oksana are a Ukrainian Gem. I had the pleasure of working with Oksana and her team for over a year. They are highly qualified and very capable. "


What is the difference between user research and UX research?

What is user research?

What are the types of user research?

What is the purpose of user research?

Contact us

Share the details of your project – like scope, timeframes, or business challenges you’d like to solve. Our team will carefully study them, and then we’ll figure out the next move together.

Project inquiries

Kaupmehe 7-120,
10114 Tallinn, Estonia

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