User Stories

User stories provide a clear and concise understanding of the product's functionality and value, making it easier to communicate the product vision and requirements.

User Stories

Why do you need this

Lack of clarity on user needs

Without user stories, it can be difficult to understand the specific needs and requirements of the target users, leading to products or services that don't effectively address their pain points.

Personas: Creating user personas based on user research findings can help to define the target audience and inform the creation of user stories that are tailored to their needs and behaviors.
Customer Journey Mapping: Visualizing the customer journey through a customer journey map can help to identify areas for improvement and inform the creation of user stories that address specific pain points.

Inconsistent user experience

Without a clear understanding of the user journey, it's difficult to ensure a consistent and seamless user experience across different touchpoints, which can lead to frustration and confusion for users.

User Story Maps: Creating a user story map that outlines the user journey can help to identify any friction points in the user experience and inform the creation of user stories that address these issues.
Design System: Establishing a design system, including a set of design guidelines, can help to ensure a consistent user experience and make it easier to maintain and update the product or service over time.

Inadequate testing and validation

User stories provide a framework for testing and validation, helping to ensure that the product or service is thoroughly tested from the user's perspective before it's released to the market.

Cross-Functional Collaboration: Encouraging cross-functional collaboration, including regular meetings and communication between product management, engineering, design, and testing teams, can help to ensure that the product or service is developed with the user in mind.
User Workshops: Holding workshops or brainstorming sessions that involve cross-functional teams and user representatives can help to encourage collaboration, communication, and user-centered design thinking.

Poor collaboration and communication:

User stories help to promote collaboration and communication among cross-functional teams, including product management, engineering, design, and testing, which is essential for a successful product development process.

Design Review Process: Implementing a formal design review process, in which designs are reviewed and critiqued by team members and stakeholders, can help to ensure that the user perspective is considered in product development.
Agile Methodology: Adopting an Agile methodology, with regular stand-up meetings, sprint reviews, and retrospectives, can help to encourage collaboration and communication between team members.

Key results

User Focus

User stories help to focus product development on the needs and wants of the target users, ensuring that the end result meets their expectations


The process of creating user stories encourages collaboration between designers, developers, stakeholders, and end-users, leading to a shared understanding of the product’s goals and requirements


User stories help to prioritize features and functionalities based on the value they provide to end-users, ensuring that resources are allocated effectively


User stories are flexible and can be modified and updated throughout the development process, ensuring that the product remains aligned with user needs and market requirements

Business values

Improved User Experience

User stories help ensure that products are designed with the user in mind, leading to a better overall user experience.

Increased Customer Satisfaction

User stories help ensure that products meet customer needs and preferences, leading to increased customer satisfaction and loyalty.

Better Alignment of Stakeholders

User stories help align stakeholders on the target user and their needs, reducing conflicts and misunderstandings during the development process.

Improved Product-Market Fit

User stories help align product goals with customer needs, reducing the risk of building a product that does not meet customer needs.

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User Stories

The main deliverable of the user story creation process is a set of written user stories that describe the target user, their needs and goals, and the features and functionality required to meet those needs.
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User Personas

Another key deliverable of the user story creation process is a set of user personas that represent the target user and help stakeholders understand the user's needs and behaviors.
User StoriesUser Personas

User Journey Maps

User journey maps provide a visual representation of the user's experience, including their goals, challenges, and touchpoints with the product. These maps can be used to identify areas for improvement and inform the design of features and functionality.
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User Journey Maps

Tech stack

Our project managers use various tools to ensure successful working on the project, meeting deadlines, and maintaining high-quality communication with the Client.

We emphasize planning, preparation for each stage of the design process, and constant work on improving our project management style.

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Discovery and Analysis

The first step in the user story creation process is to understand the target user and their needs. This includes research and analysis to gather data on user demographics, behaviors, and pain points.

Definition of User Personas

The second step is to create user personas that represent the target user and help stakeholders understand their needs and behaviors.

Development of User Journeys

The third step is to develop a visual representation of the user's experience with the product, including their goals, challenges, and touchpoints.

Story Creation

The fourth step is to create user stories that describe the target user, their needs and goals, and the features and functionality required to meet those needs.

Review and Validation

The fifth step is to review and validate the user stories, user personas, and user journeys with stakeholders and users to ensure that they are accurate and relevant.

Iteration and Refinement

The final step is to iterate and refine the user stories and related deliverables based on feedback and additional research. This may include updating user personas, modifying user journeys, or creating new user stories as needed. The goal of this step is to ensure that the user stories accurately reflect the needs and goals of the target user.

Our Befefits

Milestone payment

Pay step-by-step before each milestone starts. You don't need to pay 100% in the first day. Communication with project manager helps clearly understand the cost of each stage of work on the project

Design process

We have implemented industry standard Design Operation Process. Each milestone has a clear structure, expectations and deliverables.

Full transparency

Receive Figma link from day 0. See how work performs in any moment. Project Manager will report to you daily in Slack and team will perform you a demo every week.

Excellent reviews

We have 10+ years of experience and finish 100+ projects annually. We can offer you advice on product development issues

Top-notch awarded team

We create products and services that resonate and are tailored to your audience’s needs. Thanks to our skills our designs were recognized as best in UI / UX industry on Behance, Dribble, Awwards

We are ex-Software Developers

We have an extensive experience in building web and mobile applications, that's why we understand how to communicate with software development team, what kind of specifications they need, and which items will be easier to implement.

If you want to receive example of
our deliverables
just drop us a line

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See what our client say

Stanley Choung

CEO HomeNotes, Ltd

“Great group of people that work hard to help you deliver a product that meets your vision. ANODA is professional and always available for those crazy ideas/issues that always pop up.”

Aaron O'Donoghue

CEO SellBoat, Ltd

“The communication, level of designers and developers, management — everything is on a high level.”

Christopher Relyea

Founder, Improvement Flow

“ANODA & Oksana are a Ukrainian Gem. I had the pleasure of working with Oksana and her team for over a year. They are highly qualified and very capable. "


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Project inquiries

Kaupmehe 7-120,
10114 Tallinn, Estonia

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