Information Architecture

Information architecture serves as a blueprint for the product design and development, ensuring consistency and coherence in the product's structure and navigation.

Information Architecture

Why do you need this

Overwhelming amount of information

Without effective information architecture, users may be overwhelmed by an excessive amount of information, making it difficult for them to understand and make decisions.

Card Sorting: A method where users sort a set of cards with pieces of content into categories to help identify and understand how information can be organized.
User Flows: Diagrams that show the steps a user takes to accomplish a task or achieve a goal on a website or application.

Inconsistent information presentation

Without proper information architecture, users may encounter inconsistent information presentation, making it difficult for them to understand and use the information effectively.

Content Guidelines: Establishing a set of rules and guidelines for writing, formatting, and presenting content to ensure consistency in tone, style, and structure.
Data Modeling: Defining and organizing the relationships between data elements to ensure consistency in how information is presented and stored.

Frustrating user experience

Poor information architecture leads to a frustrating user experience, causing users to lose confidence in the product and potentially leave.

Navigation Design: Creating clear and intuitive navigation systems to help users find what they need quickly and easily, reducing frustration.
Information Hierarchy: Organizing information based on its importance, to ensure the most relevant and important information is easy to find and access, reducing frustration.

Difficulty in finding relevant information

Without proper information architecture, users struggle to find the information they need quickly and easily.

Contextual Information: Providing additional information and context to help users better understand the content and its relevance to their needs.
Personalization: Using user data and preferences to tailor the information architecture and presentation of content, making it easier for users to find what they're looking for.

Key results


Information architecture helps to organize and structure content in a way that is intuitive and user-friendly, improving the overall usability of a website or application


By organizing content into logical categories and subcategories, information architecture makes it easier for users to find what they are looking for, improving the overall user experience


Information architecture helps to ensure that a website or application can grow and scale effectively, accommodating the addition of new content and features over time


Information architecture helps to maintain consistency in navigation, labeling, and overall design across a website or application, improving the overall cohesiveness and usability of the user experience

Business values

Improved User Experience

Information architecture provides a clear and organized structure for a product's content, making it easier for users to find what they are looking for. This results in a better overall user experience and increased customer satisfaction.

Increased Efficiency

A well-designed information architecture streamlines navigation and reduces the amount of time users spend searching for information. This leads to increased efficiency and productivity for both users and businesses.

Enhanced Findability

Information architecture helps ensure that all content is easily discoverable and accessible to users, resulting in a more user-friendly product that meets customer needs. This leads to increased customer engagement and improved customer retention.

Better Decision-Making

Information architecture provides insights into how users interact with a product, allowing businesses to make data-driven decisions about design and content. This leads to improved product design, increased customer engagement, and better overall business results.

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Site Map

A visual representation of the product's information hierarchy and organization, including the structure, categories, and relationships between pages and content. The site map helps define the overall navigation and content strategy for the product.
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Navigation Menu Structure

A detailed outline of the product's navigation menu, including the names and order of menu items and any sub-menus. The navigation menu structure helps ensure that the product's content is easily accessible and well-organized for users.
Site MapNavigation Menu Structure

Content Inventory

A comprehensive inventory of all the content that will be included in the product, including descriptions, formats, and status. The content inventory helps ensure that all necessary content is accounted for and provides a starting point for organizing and prioritizing content for the product.
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Content Inventory

Tech stack

Our project managers use various tools to ensure successful working on the project, meeting deadlines, and maintaining high-quality communication with the Client.

We emphasize planning, preparation for each stage of the design process, and constant work on improving our project management style.

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Discovery and research

Conducting research and gathering information about the target audience, business objectives, and existing content.

Information analysis

Analyzing the collected information to identify patterns, relationships, and meaningful categories.

Content inventory

Creating a comprehensive inventory of all existing content, including metadata and structure.

Structure definition

Defining the structure and organization of the information by creating a site map, taxonomy, and metadata schema.

Prototyping and testing

Creating wireframes and prototypes to test the IA and ensure it meets user needs and business objectives.

Deployment and maintenance

Implementing the Information Architecture into the final product and maintaining it over time to ensure its effectiveness and relevance.

Our Befefits

Milestone payment

Pay step-by-step before each milestone starts. You don't need to pay 100% in the first day. Communication with project manager helps clearly understand the cost of each stage of work on the project

Design process

We have implemented industry standard Design Operation Process. Each milestone has a clear structure, expectations and deliverables.

Full transparency

Receive Figma link from day 0. See how work performs in any moment. Project Manager will report to you daily in Slack and team will perform you a demo every week.

Excellent reviews

We have 10+ years of experience and finish 100+ projects annually. We can offer you advice on product development issues

Top-notch awarded team

We create products and services that resonate and are tailored to your audience’s needs. Thanks to our skills our designs were recognized as best in UI / UX industry on Behance, Dribble, Awwards

We are ex-Software Developers

We have an extensive experience in building web and mobile applications, that's why we understand how to communicate with software development team, what kind of specifications they need, and which items will be easier to implement.

If you want to receive example of
our deliverables
just drop us a line

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See what our client say

Stanley Choung

CEO HomeNotes, Ltd

“Great group of people that work hard to help you deliver a product that meets your vision. ANODA is professional and always available for those crazy ideas/issues that always pop up.”

Aaron O'Donoghue

CEO SellBoat, Ltd

“The communication, level of designers and developers, management — everything is on a high level.”

Christopher Relyea

Founder, Improvement Flow

“ANODA & Oksana are a Ukrainian Gem. I had the pleasure of working with Oksana and her team for over a year. They are highly qualified and very capable. "


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Share the details of your project – like scope, timeframes, or business challenges you’d like to solve. Our team will carefully study them, and then we’ll figure out the next move together.

Project inquiries

Kaupmehe 7-120,
10114 Tallinn, Estonia

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