UI Design

UI design is a critical component of product development, influencing the usability, accessibility, and overall success of the product.

UI Design

Why do you need this

Poor Navigation

Poor UI design can make it difficult for users to find what they're looking for, causing frustration and leading to a negative user experience

Clear and intuitive navigation structure: One solution for bad navigation is to design a clear and intuitive navigation structure that makes it easy for users to find what they're looking for. This can be achieved by organizing information into logical categories, using clear and descriptive labels, and providing a search function.
Design patterns: Using well-established design patterns, such as breadcrumb trails, drop-down menus, or sticky headers, can also help improve navigation. These patterns have been proven to be effective in solving common navigation issues and can provide a familiar and predictable experience for users

No Clarity

Bad UI design can result in a cluttered or confusing interface, making it difficult for users to understand the purpose of the product or how to use it

Simple and straightforward layout: One solution to improve clarity in UI design is to adopt a simple and straightforward layout that is easy to understand. This can be achieved by using clear headings, concise language, and visual elements like icons and images to break up text.
Consistent design: A consistent design style can also improve clarity. This means using consistent colors, typography, and spacing throughout the product, which can help users quickly and easily identify where they are and what they need to do.

No Accessibility

Poor UI design can result in a product that is not accessible to users with disabilities, limiting the product's reach and alienating potential customers

Accessible color choices: One solution to improve accessibility in UI design is to choose colors that provide sufficient contrast between text and background, making it easier for users with visual impairments to read and use the product
Compliance with accessibility standards: Ensuring compliance with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG), can help improve accessibility and ensure that the product is usable by as many people as possible. This includes testing the product with assistive technologies, such as screen readers, and making any necessary adjustments to meet the guidelines.

No Usability

A poorly designed UI can make it difficult for users to accomplish tasks, leading to frustration and a negative perception of the product. This can result in users looking for alternative solutions

Clear and concise language: One solution to improve usability in UI design is to use clear and concise language in all product elements, such as buttons, labels, and error messages. This can help users understand the purpose and function of each element, making the product easier to use.
Consistent and responsive design: Consistent design and responsive design can also help improve usability. This includes using consistent colors, typography, and spacing throughout the product, and ensuring that the product adapts to different screen sizes and orientations. A consistent and responsive design can provide a seamless and intuitive experience for users, regardless of the device they are using

Key results

User Experience

UI design focuses on creating an intuitive and enjoyable user experience, through the use of visual elements, layout, and interactivity

Brand Identity

UI design helps to reinforce a brand's visual identity, creating a consistent look and feel across different products and platforms


By considering the user's needs and goals, UI design helps to create interfaces that are easy to use, reducing friction and increasing engagement


UI design is crucial for ensuring that a product is optimized for different devices and screen sizes, ensuring that it works well on desktops, mobile phones, and other devices

Business values

Improved User Experience

A well-designed user interface can make the product easier to use and understand, leading to increased user satisfaction and engagement. A UI design that prioritizes the user's needs and goals can help to build trust and credibility with the user.

Increased Brand Awareness and Perception

A well-designed UI can enhance the brand's visual identity and communicate the product's values and personality. A UI that is consistent, professional, and attractive can help to build a positive perception of the brand and increase brand awareness.

Faster Time to Market

A UI design that is well thought-out and efficiently executed can speed up the development process, reducing the time it takes to bring the product to market. This can give the product a competitive advantage in the market and increase the chances of success.

Increased Conversion Rates

A UI design that is optimized for usability and conversion can help to increase the conversion rates of the product, leading to more customers, sales, and revenue. A UI design that makes it easy for users to understand and complete the desired actions can improve the overall user experience and encourage users to take the desired actions.

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Wireframes and Prototypes

Low-fidelity or high-fidelity representations of the product that demonstrate the structure, layout, and functionality of the product.
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Visual Design

The final look and feel of the product, including typography, color palette, iconography, and overall visual design elements. This can be delivered in the form of style guides, design systems, or visual assets.
Wireframes and PrototypesVisual Design

Design System

A set of reusable components, design patterns, and guidelines that define the overall look and feel of the product and ensure consistency and coherence across different screens and interactions.
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Design System

Tech stack

Our project managers use various tools to ensure successful working on the project, meeting deadlines, and maintaining high-quality communication with the Client.

We emphasize planning, preparation for each stage of the design process, and constant work on improving our project management style.

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Understanding the requirements

Gathering information about the project's goals, target audience, and any technical limitations.

Conducting research

Analyzing the competition and studying user behavior to get insights into what users need and expect from the product.

Creating a design strategy

Defining the overall design direction and visual style that will meet the project's goals and user needs.

Designing the UI

Creating wireframes, prototypes, and high-fidelity designs to visualize and test the user interface.

User Testing

Evaluating the design with real users to get feedback and make improvements to the user interface.

Refining and iterating

Incorporating feedback and making any necessary changes to the design before the final delivery.

Our Befefits

Milestone payment

Pay step-by-step before each milestone starts. You don't need to pay 100% in the first day. Communication with project manager helps clearly understand the cost of each stage of work on the project

Design process

We have implemented industry standard Design Operation Process. Each milestone has a clear structure, expectations and deliverables.

Full transparency

Receive Figma link from day 0. See how work performs in any moment. Project Manager will report to you daily in Slack and team will perform you a demo every week.

Excellent reviews

We have 10+ years of experience and finish 100+ projects annually. We can offer you advice on product development issues

Top-notch awarded team

We create products and services that resonate and are tailored to your audience’s needs. Thanks to our skills our designs were recognized as best in UI / UX industry on Behance, Dribble, Awwards

We are ex-Software Developers

We have an extensive experience in building web and mobile applications, that's why we understand how to communicate with software development team, what kind of specifications they need, and which items will be easier to implement.

If you want to receive example of
our deliverables
just drop us a line

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See what our client say

Stanley Choung

CEO HomeNotes, Ltd

“Great group of people that work hard to help you deliver a product that meets your vision. ANODA is professional and always available for those crazy ideas/issues that always pop up.”

Aaron O'Donoghue

CEO SellBoat, Ltd

“The communication, level of designers and developers, management — everything is on a high level.”

Christopher Relyea

Founder, Improvement Flow

“ANODA & Oksana are a Ukrainian Gem. I had the pleasure of working with Oksana and her team for over a year. They are highly qualified and very capable. "


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Contact us

Share the details of your project – like scope, timeframes, or business challenges you’d like to solve. Our team will carefully study them, and then we’ll figure out the next move together.

Project inquiries

Kaupmehe 7-120,
10114 Tallinn, Estonia

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