Look-Alice — awesome local business community application

The Look-Alice app that helps shoppers who want to buy something at the local shop or small businesses who want to be promoted! Anoda team's main goal was to design a clean interface and mobile application that would encourage people to return to small local stores and support them.

Lets' Talk!

About the Client

Neobank is a fintech app startup with a new approach to banking services. The service can help users to view finance flows, make payments, control the balance on all cards, and see expense analytics. 

Client name
John Smith, The Co-Founder
Industry
Fintech
Location
USA

Look-Alice — awesome local business community application

The Look-Alice app that helps shoppers who want to buy something at the local shop or small businesses who want to be promoted!

Anoda team's main goal was to design a clean interface and mobile application that would encourage people to return to small local stores and support them.

UX Research
UI Design
Branding
Development
Usability testing
QA
Challenge #1
NeoBank should provide the best UX design that can satisfy users with different demographics and lifestyles.
Challenge #2
NeoBank was seeking a new vision of banking services. It should not be too formal but not too fancy either.
Challenge #3
The Client had a limited timeframe and scheduled investors pitch also, so deadlines were really important.

About the Client

The Look-Alice founders decided to create a new startup. They wanted to create a unique mix of online and offline marketplace will help offline businesses to attract more people and increase sales.

The product solves the problem of small businesses located in one area that can’t afford custom mobile applications and loyalty programs. For a monthly fee business, the owners can sign up, add the business info, deals, and events as well as goods on sale and promote it in a selected local area. With Look-Alice app people who own flower shops, small cafés, and yoga classes can attract more clients in their area.

Client name
Tara Meadows
Industry
Social / Travel / Lifestyle
Location
USA
Challenge #1
Look-Alice is supposed to have a user-friendly UX design and a appealing UI to help businesses and people find each other effortlessly. We wanted our app to help local businesses promote themselves by finding potential customers, while clients could find the right services in just a few taps.
Challenge #2
The client was looking for an app development company that had experience working with startups and was ready for creative solutions. Our team completely fit the description and created a unique application that met all the client's requirements and even more.
Challenge #3
The Сlient set their own deadline requirements and we organized the process so that the application would be ready by the required time. All the stages were passed successfully and the project was released on time.

Solutions

1
Quality UX research
NeoBank was looking for innovative solutions for future customers. In order to solve their needs and pains, we had to collect and analyze as much information about them as possible.
2
Design process
The product had to be created from scratch. The founders came to ANODA only with an idea. We clearly structured all processes and discussed the scope of tasks.
3
Modern Interface
We were challenged to provide a simple and user-friendly interface making people's life easier. This financial app should not look too formal like most competitors' designs.

Neobank — award-winning fintech app design

Mobile application design that became Top #1 fintech app design on Behance with thousands of appreciations.

NeoBank needed help with design and iOS development for the new fintech app. They wanted to provide potential customers not only with easy banking service, but also with a great tool for making new good habits on users' way to financial independence.

UX Research
UI Design
Branding
Development
Usability testing
QA

Solutions

1
Quality UX research
Look-Alice was looking for effective solutions for their startup.  In order to satisfy users' needs, we collected and analyzed as much information about them as possible. Then based on that information, we created the best application features to solve users problems.
2
Design process
The product had to be created from scratch. The founders came to ANODA with just an idea. We clearly structured all the processes and discussed the scope of tasks. The UX design had to be simple and understandable for both business owners and users. 
3
Modern Interface
We wanted to create an app that would be visually pleasing with its UX/UI and positively influence the user experience. All information should be simple, data should be clear, and app performance should be fast and responsive.

Scope of Work

The startup's founders wanted to create a unique app that would help offline local businesses attract more people and increase sales. The product is supposed to solve the problem of a small business based in a certain location with a single app.
Our task was to understand for what types of business we create application, what is the target audience, what functions should the application contain to solve users' problems and many other aspects. We estimated the scope of work and started realizing the client's idea.

Platforms
Desktop
Mobile Web
Tablet
IOS
Android
Design Tools
Figma
Photoshop
Illustrator
Features
Mobile App
Landing page
Corporate website
Saas Platform
CMS
Admin panel

Filling out a brief

First of all, we asked Client to fill out a brief. In it, the startup founders describe in detail their vision of the future application, its main competitors, its mission and values, and also provide examples of services that inspire them, and they’d like to see a similar UX design.

Project Scoping

We also realized that there is a very large scope of work ahead. We had to develop the product from scratch. Therefore, we started with clear planning, structuring of tasks, and estimation by time.

Product Design

The main advantage of Look-Alice app is the product's uniqueness and great user experience. In order to achieve the best deliverables, we had to find out all the needs of the target audience to provide the best product solutions. That’s why we interviewed both local business owners and their clients. This approach helped us to better understand the users pains and requirements to create the best application for them.

Back-end & Front-end Development

The platform had to process a large amount of data, so we immediately focused on finding the best technological solutions for this task.

Native Mobile Development

In today's world, people want to find the necessary services as quickly as possible, so creating an application was a great solution!

Scope of Work

The startup's founders wanted to create a unique app that would help offline local businesses attract more people and increase sales. The product is supposed to solve the problem of a small business based in a certain location with a single app.
Our task was to understand for what types of business we create application, what is the target audience, what functions should the application contain to solve users' problems and many other aspects. We estimated the scope of work and started realizing the client's idea.
Platforms
Desktop
Tablet
Mobile Web
IOS
Android
Design Tools
Figma
Photoshop
Illustrator
Design Tools
Landing page
Mobile App
Corporate website
Saas Platform
Admin panel
CMS

Scope of Work

The founders of NeoBank spent more than a year looking for an agency that would help them with design and development. They understood that they were too busy with other projects and would not be able to devote much time to NeoBank. They needed a team that would also be inspired by their idea and work on it independently enough.

Platforms
Desktop
Mobile Web
Tablet
IOS
Android
Design Tools
Figma
Photoshop
Illustrator
Features
Mobile App
Landing page
Corporate website
Saas Platform
CMS
Admin panel

Brief filling

First of all, we asked NeoBank to fill out a brief. In it, the founders write in detail about their vision of the future product, its main competitors, its mission and values, and also provided examples of services that inspired them.

Project Scoping

We also realized that there is a very large scope of work ahead. We had to develop the product from scratch. Therefore, we started with clear planning, structuring of tasks, and estimation by time.

Product Design

The main advantage of NeoBank is the emphasis on outstanding user experience. In order to achieve the best deliverables, we had to find out all the needs of the target audience to provide the best product solutions.

Back-end & Front-end Development

The platform had to quickly process a large amount of data, deliver a variety of financial features and allow users to easily access any necessary information.

Native Mobile Development

Since NeoBank wanted to offer its users the most convenient fintech solutions, its founders immediately decided to start with an application.

Result

670h
of ANODA’s team working
200+ screens
for Web & Mobile app
4 platforms
for a new Look-Alice application
Tara Meadows
We wanted to collaborate with a team that has a lot of experience working with startups and is ready to deal with unusual projects. And ANODA fully met our needs. During the cooperation we understood that we made the right choice, as we got a transparent and clear work process, friendly atmosphere and creative solutions for our mobile application. The final Look-Alice app exceeded our expectations and got great feedback from users! Thanks to ANODA for turning our idea into reality!

Product Design

1

Ideation & Evaluation

Any project we start with discussion of ideas and requirements of the Client, we identify how the Client's product will benefit people. After that we start collecting information about the target users, the field for which the application is created, we analyze competitors, find users' pains and ways to solve them. We estimate the project and negotiate the deadlines with the Client and start the further work on the project.

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

Create your best project now!

03
Estimation
02
Intro call
01
Brief filling
2

UX Research

We always work according to the design process stages. UX research is one of its first steps. We needed to gather information about users' pain points and needs, conduct user interviews, and create a customer portrait.

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

3

User flow

After analyzing the results of the UX research, we started working on the User Journey Map. At this stage, it was essential to ensure that users easily navigate between the app features and reach their goals. Much attention was paid to ensuring that the app performed equally great on different smartphones.

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

4

Wireframes

A wireframe is a relevant tool for working on any product, such as travel apps, creative startups, money-saving apps, etc. At this stage, we create the basis for the best user experience.

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

5

Moodboard

We were looking for inspiration by observing modern travel and booking app designs. This way, we could generate fresh ideas that will allow the app to demonstrate that it keeps up with the times and is open to new technologies. Our Look-Alice design translates this through every interface element.

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

6

3 styles option

Next, our design team started working on the travel app user interface. We wanted to create a convenient, structured application that would be easy to navigate, even for first-time users. People should not get confused with app data; they can confidently check apartments or hotels, adjust the appropriate price range, use the calendar, chat with hosts, and so forth.

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

7

Final version

We have developed 3 style options for the Airbnb interface. We usually send them to clients so that they can choose their favorite option. This time, we discussed these three options during a team meeting, had a brainstorming session, and decided on one option for the application design.

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

8

UI Design

We chose a light color palette for the app's background, adding vibrant colored accents, since the platform needed to have a friendly and engaging look like most modern modern social networks. Also, we had to create a simple and intuitive interface that would make users life easier without creating any problems.

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

9

UI Design

Typography & Colors

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

10

All screens

At this stage, the team designs all the necessary application pages. Their part of the work is complete and the Client can see all screens of the product. We created a modern bright design with convenient UX that will be highly appreciated by users.

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

Product Design

01
Estimate Update
02
Project planning
03
Zero sprint

We deliver in iterations

Thanks to this, the Client receives intermediate deliverables and sees the results of the development, and we can efficiently and quickly close the tasks on the deadlines.
The stack was chosen to ensure the highest app performance even in huge teams. There were several developers, the project manager, and the QA specialist on the project creating this financial product.
Tech Tools:

We started with a big meeting where our team was able to learn more about the project and ask all their questions.

Result
670h
of ANODA’s team working
200+ screens
for Web & Mobile app
4 platforms
for a new Look-Alice application
Tara Meadows

We wanted to collaborate with a team that has a lot of experience working with startups and is ready to deal with unusual projects. And ANODA fully met our needs. During the cooperation we understood that we made the right choice, as we got a transparent and clear work process, friendly atmosphere and creative solutions for our mobile application. The final Look-Alice app exceeded our expectations and got great feedback from users! Thanks to ANODA for turning our idea into reality!

Product Design

1

Ideation & Evaluation

Any project we start with discussion of ideas and requirements of the Client, we identify how the Client's product will benefit people.

After that we start collecting information about the target users, the field for which the application is created, we analyze competitors, find users' pains and ways to solve them. We estimate the project and negotiate the deadlines with the Client and start the further work on the project.

03
Estimation
02
Intro call
01
Brief filling
2

UX Research

We always work according to the design process stages. UX research is one of its first steps. We needed to gather information about users' pain points and needs, conduct user interviews, and create a customer portrait.

3

User flow

After analyzing the results of the UX research, we started working on the User Journey Map. At this stage, it was essential to ensure that users easily navigate between the app features and reach their goals. Much attention was paid to ensuring that the app performed equally great on different smartphones.

The next steps were wireframing and UI design. We are also big fans of Pixel Perfect Design, so our UI elements fit perfectly into Wireframes. At this stage, it was time for one more meeting with the Client to approve the way customers use different features on the platform.

neobank sitemap
4

Wireframes

A wireframe is a relevant tool for working on any product, such as travel apps, creative startups, money-saving apps, etc.

At this stage, we create the basis for the best user experience.

neobank-ipad-screen-wireframesneobank-ipad-screen-wireframes
5

Moodboard

We were looking for inspiration by observing modern new travel and booking app designs. This way, we could generate fresh ideas that will allow the app to demonstrate that it keeps up with the times and is open to new technologies. Our Airbnb design translates this through every interface element.
neobank app home screen dashboard
6

3 styles option

Next, our design team started working on the travel app user interface. We wanted to create a convenient, structured application that would be easy to navigate, even for first-time users. People should not get confused with app data; they can confidently check apartments or hotels, adjust the appropriate price range, use the calendar, chat with hosts, and so forth.
7

Final version

We have developed 3 style options for the Airbnb interface. We usually send them to clients so that they can choose their favorite option. This time, we discussed these three options during a team meeting, had a brainstorming session, and decided on one option for the application design.
neobank portfolio screen
neobank investing screen
8

UI Design

We chose a light color palette for the app's background, adding vibrant colored accents, since the platform needed to have a friendly and engaging look like most modern modern social networks. Also, we had to create a simple and intuitive interface that would make users life easier without creating any problems.
9

UI KIT

Typography & Colors

Project planning & Zero sprint

After the design was completed, we took time for new planning in the development team. Developers also needed to discuss the technical requirements for the project and choose technological solutions.

Web & Mobile Development

Our team recommended using React.js on the front end, Node.js on the backend, and Swift to build the app. The development was based on 2-week sprints to ensure the right level of flexibility, maximum value, and a constant feedback loop.

Final QA / Testing

Each stage of development is tested, so we are confident in the quality of the delivered product. After we finish working on it, we also do Final QA to make sure it's perfect.

Feature #1
News feed
The “News feed” feature is an integral part of such an application. We designed and developed it to focus users' attention on new posts related to their followings. In addition we have developed the common horizontal scrolling for users to show all images and save screen space.

Create your best project now!

Feature #2
Search & Discover
According to our surveys, we tend to visit awesome places that are located nearby first. So, by Default we will show you shoppers and businesses with the same interests near you. Yes, we track you by GPS. Search can be done by business name and shopper first name and/or last name.
Feature #3
Business profile
This feature was a real challenge for us as it required a lot of information. But we nailed it perfectly! Users can check username, number of followers, number posts, business address, distance to business, short description and working hours. With this handy feature you will get all the necessary information.
Feature #4
Mapping
Using the handy "Mapping" function, users can check out the businesses near them, as well as move around the map to view more. Also by clicking on a particular business, users can read the profile of the selected company.
10

All screens

At this stage, the team designs all the necessary application pages. Their part of the work is complete and the Client can see all screens of the product. We created a modern bright design with convenient UX that will be highly appreciated by users.
Software Development
01
Estimate Update
02
Project planning
03
Zero sprint

We deliver in iterations

Thanks to this approach, the Client receives intermediate deliverables and sees the development results. On top of that our team can efficiently and quickly close the tasks on the deadlines.

The stack was chosen to ensure the highest app performance even in huge teams. There were several developers, the project manager, and the QA specialist on the project creating this financial product.

Tech Tools:

Project planning & Zero sprint

After the design was completed, we took time for new planning in the development team. Developers also needed to discuss the technical requirements for the project and choose technological solutions.

Web & Mobile Development

Our team recommended using React.js on the front end, Node.js on the backend, and Swift to build the app. The development was based on 2-week sprints to ensure the right level of flexibility, maximum value, and a constant feedback loop.

Final QA / Testing

Each stage of development is tested, so we are confident in the quality of the delivered product. After we finish working on it, we also do Final QA to make sure it's perfect.

Want to create an application?

Lets' Talk!

FEATURE #1

News feed

The “News feed” feature is an integral part of such an application. We designed and developed it to focus users' attention on new posts related to their followings.

In addition we have developed the common horizontal scrolling for users to show all images and save screen space

Create your best project

FEATURE #2

Search & Discover

According to our surveys, we tend to visit awesome places that are located nearby first. So, by Default we will show you shoppers and businesses with the same interests near you. Yes, we track you by GPS.

Search can be done by business name and shopper first name and/or last name.
FEATURE #3

Business profile

This feature was a real challenge for us as it required a lot of information. But we nailed it perfectly! Users can check username, number of followers, number posts, business address, distance to business, short description and working hours.

With this handy feature you will get all the necessary information.

Create your best project

FEATURE #4

Mapping

Using the handy "Mapping" function, users can check out the businesses near them, as well as move around the map to view more.

Also by clicking on a particular business, users can read the profile of the selected company.

Project planning & Zero sprint

After the design was completed, we took time for new planning in the development team. Developers also needed to discuss the technical requirements for the project and choose technological solutions.

Web & Mobile Development

Our team recommended using React.js on the front end, Node.js on the backend, and Swift to build the app. The development was based on 2-week sprints to ensure the right level of flexibility, maximum value, and a constant feedback loop.

Final QA / Testing

Each stage of development is tested, so we are confident in the quality of the delivered product. After we finish working on it, we also do Final QA to make sure it's perfect.

Delivery & Deployment

This was the last stage in our work on the creation of NeoBank. Now a fintech application has become available to users from all over the world and we were waiting for the first reviews.

Want to create an application?

Lets' Talk!

Contact us

Share the details of your project – like scope, timeframes, or business challenges you’d like to solve. Our team will carefully study them and then we’ll figure out the next move together.

Project inquiries
We located:

Kaupmehe 7-120,
10114 Tallinn, Estonia

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